WMG continues its complete digital dominance, and Kurir has been positioned as the most powerful media brand ever since Gemius introduced the presentation of media brand power. The official March data* confirm that Kurir is the most-read and visited web portal in Serbia, with most time spent by users there, and that Kurir Television is the most-viewed generalist cable TV channel on the networks on which it is available.
Kurir the most read and visited web portal, with most time spent by users
According to the official readership figures for the Serbian web portals, Kurir.rs has been the most-read Serbian website for an incredible 64 consecutive months, with by far and ahead the greatest number of page views and visits, and the most loyal readership, who spent an average of one hour and eight minutes on the web portal. As regards the total time spent on the web portals, the data shows that Kurir’s visitors spent as much as 33 percent more time on this web portal compared to Blic, and 257 percent more compared to Telegraf.
In March, Kurir had over 216 million page views, which is 35 percent more than the next-ranked competitor.
Kurir the most powerful media brand in Serbia
Ever since the Gemius data has been presented using a new interface, it has become even more evident how far head of its competitors’ web portals Kurir is.
The chart that shows the power of websites in Serbia. Source: Gemius*
KURIR BIZNIS: Business web portal No. 1 in Serbia
According to the Gemius data for March, Kurir Biznis is the first choice of people who follow information from the world of business. This confirms the fact that this web portal is a relevant destination for anyone interested in entrepreneurship, personal finance, technology, real estate, the stock exchange, as well as macro-economic topics.Compared to Blic, Kurir Biznis has 172,704 more users monthly. Kurir Biznis users spend as much as 45 percent more time on the business pages than do users of Blic Biznis, have over 26 percent more visits, and view 45 percent more pages, which speaks to the quality of the Kurir Biznis web portal content.
KURIR POLITIKA: The No. 1 destination for following political developments
According to the Gemius data for March, Kurir Politika is the No. 1 destination to follow the latest and most important news in the areas of politics and political development. Compared to Blic, Kurir Politika has 6,000 more users monthly. Kurir Politika users spend as much as 28 percent more time, have over 63 percent more visits, and view 62 percent more pages than the users of Blic Politika. As regards the political topics, the Serbian population choose Kurir Politika as the most relevant source of information, and these results speak to the quality of the content.
KURIR DRUŠTVO : Web portal No. 1 for following current affairs and everyday topics
According to the Gemius data for March, Kurir Društvo is the first choice of people when it comes to following current affairs and everyday topics. Compared to Blic, Kurir Društvo has 356,000 more users monthly. Kurir Društvo users spend as much as 257 percent more time, have over 193 percent more visits, and view 311 percent more pages than the users of Blic Društvo. Bearing in mind the current events in Serbia, the region, and globally are what interests the citizens of Serbia the most, such results speak to the quality of the Kurir Društvo web portal content and confirm the trust of its readership.
CABLE TELEVISION CHANNEL No. 1: Kurir Television the most viewed generalist cable television channel on the networks on which it is available
In only three years of broadcasting, Kurir Television has managed to position itself as the most-viewed cable television channel on the networks where it is available. Recently, it has often been the most viewed cable television channel in Serbia in the ‘all viewers’ category.
We have the largest viewership share and the reach that exceeds 650,000 viewers daily, as well as the highest steady annual viewership share growth (over 50 percent) of all cable channels with respect to the general viewership, with said growth exceeding 40 percent in the target group. (Source: Nielsen).
The success of our television is a result of the power of the Kurir brand, which is recognizable by its high-quality content that meets the needs of the viewers, as well as of the fact that we make over 10 hours of original programming every workday, with the best news content, plenty of family entertainment content, and popular TV series and films..
THANK YOU FOR YOUR TRUST!
We would like to thank all of you who contribute to our successes – our readers and viewers, all our staff, our clients, and our partners.
*The research conducted by gemiusAudience monitors the visitor figures of Serbian web pages. The research includes over 100 Serbian internet websites, which is why gemiusAudience has become a standard in internet research and measurement, accepted by all the relevant media agencies, online media, and advertisers in the countries of Eastern and Central Europe. The data provided by what has as yet been the only official research into the visitor figures of the Serbian web pages are comparable and publicly available on the following web address: https://e-public.gemius.com/rs
